CE25 Deadline 2

Levi's

Beyoncé and Levi's Revisit the Brand's 'Refrigerator' Spot From the '80s
Her chillest remake yet?
by David Gianatasio
How This Levi's Historian Keeps the Brand's Legacy Alive
Every pair of Levi's jeans tells Tracey Panek a story
by Christine Champagne
Beyoncé Remakes Another Vintage Levi's Commercial
She plays a mean game of pool, too
by David Gianatasio
Beyoncé Reimagines a Levi's Classic
The mega-star visits a launderette
by Amy Corr
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What I Learned From Jonathan Glazer's Levi's Ad 20 Years Ago
A career's worth of lessons from a six-month job
by Murray Butler
When the World Zigs, Zag. Why It's So Critical to Be Distinctive
Hedwig von Restorff and the science of standing apart
by Richard Shotton
CS25 Call for Entries